Elizabeth Ozark
An Aspiring Fashion Marketer
Projects
Shoshanna Buying Project Fall 2023
During my Strategies of Merchandising class, I constructed a buy for a womenswear company named Shoshanna for the Fall of 2023. I visited the Shoshanna showroom in New York City to see and take photos of the merchandise they were currently showing. After research trends, color, patterns, and previous best sellers that are bound to be seen in the Fall of 2023 I constructed this buy. Each store cluster had a different location and consumer we had to adhere to. Finally, I put together a purchase order and a classification analysis to conclude my buy.
Columbia Brand Extension Project
During my Fashion Marketing and Digital Technologies class, my group and I constructed a brand extension marketing plan for the company Columbia Outerwear. We researched Columbias target customers and gathering information on what the average customer would like to see Columbia do next. After visiting stores and talking to everyday customers we found that many people who shop at Columbia own a pet, specifically a dog. They are constantly buying products for themselves, but they wish they could buy products for their pup. With this information we decided to create a dog line at called PUP-Lumbia. Take a look and see all the marketing strategies, plans, and ideas are group curated to successfully launch this brand extension
Trend Report Fall 2022
While taking my Fashion Forecasting class at FIT, I constructed many trend reports. I had to find popular trends that were arising during the Fall of 2022 and then relate those trends back to different decades from the past. I had to research and relate our countries economy, political movements, and social era to ones that correlated with past decades. In this trend report I chose to show the emerging trend of women wearing ties during the Fall of 2022 and why it relates to women wearing ties in the 1960s.
Content Creator Work
While I was a Content Creator Intern at Market and Grow Agency I was in charge of planning, creating, and posting educational videos that promoted our weekly blogs and provided more information to our cliental about our services. I also attended the Salesforce Summit Convention to record and document a day as an intern at Market and Grow. Here are some videos that I created and posted onto Instagram Reels, TikTok, Youtube Shorts, and LinkedIn. I would post videos daily and constructed a social media schedule to keep me on track.
Lululemon Inventory & Employee Pay Rate
This is my final project for my Business Software and Computer Programing class. I took inventory numbers and employee sales rates from my local Lululemon and made an multiple excel sheets and graphs to highlight how much of one product was in store, the price of each product, if I was available for pick-up, and how much money each employee made for the month and the year. I included macros to this project, but in order to save it as a PDF I must disable them.
Final English Paper
This project was constructed throughout the whole fall semester of 2021. Over those five months we read, discussed, and analyzed three books written by Octavia Bulter and Nnedi Okorafor known at Dawn, The Book of Phoenix, and Binti. The purpose of this class was to compare the topic of social identity from these books to a previous genocide of your choice. I choose to write about how characters like Binti, Phoenix, and Lilith were stripped away from their identity similar to how the Vietnamese settlers were stripped away from their identity during the Cambodian genocide.
Cutco Knives Presentation
I constructed and presented this presentation to future clients at consulting parties and meetings while working for Vectoring Marketing. This presentation shows the every knife we advertised along with detailed pricing. While showing this project to clients I explained what every knife's significance was as well as how they improve your cooking in the kitchen.
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