Merchandising
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I helped merchandise SIMKHAI’s showroom in New York City for market week to highlight their Spring/Summer 2024 line.
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I assisted the Merchandising coordinator in categorizing colors, textures, and silhouettes to have the most eye appealing clothing racks for major retail buyers
PR & Marketing
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I assisted the PR Coordinator in setting up Cafe SIMKHAI in New York City for Spring/Summer 2024 fashion week.
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I was tasked with gathering supplies from vendors and setting up the cafe to provide a chic and timeless aesthetic that aligned with the brand’s image.
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Made sure the cafe was equipped with essentials while also ensuring the SIMKHAI logo was properly dispersed amongst the room to capture it in every photo taken by photographers, celebrities, and influencers
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When working as a Brand Marketing Intern for SIMKHAI one of my responsibilities was to get as much press on SIMKHAI as possible. This involved me being in communication with celebrity stylists to try and get SIMKHAI in the hands of high profile people.
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Most of the time the stylists knew exactly what they wanted from our collections, but sometimes they would give me the event or occasion they needed a look for and ask what we had in our sample closet.
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With my knowledge of the event as well as who the client was, what their style was, and what colors they normally wear, I would collect items from our sample closet and send quick images like these.
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In these situations the celebrity ended up wearing the look on the red carpet or to an event which resulted in lots of press for SIMKHAI and new pieces being shown to the media.
Styling
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Throughout college my friends always asked for fashion help. They wanted style inspo for concert, formal events, but mainly college game day outfits.
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I always loved building a more unique college game day outfit, so I started making these style guides through Canva and shared them on my personal TikTok so that all my friends could see.
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They ended up being a big hit for my friends and a bunch of other college girls looking for outfit inspo. Now I make them all the time and love doing it.